What Is Search Marketing? A Practical Guide To SEO, PPC And Winning The Modern SERP
Search marketing is not just about “ranking on Google.” It is about owning the right moments of intent across organic and paid results, then turning that visibility into revenue. This guide breaks down what search marketing actually is, how SEO and PPC fit together, and how to build a strategy that still works in an AI-heavy, zero-click world.
Nov 237 min read
AI is running the B2C buyer journey. Most marketers are still sprinting with their eyes half closed
A new Invoca report on B2C marketing AI reads like a mirror for the industry - wildly optimistic, visibly overconfident, underinvested in the right places, and dangerously disconnected from what customers actually feel. The winners will not be the brands that move fastest, but the ones that close four specific gaps around budgets, data, speed and reality.
Nov 226 min read
Ralph Lauren turns Sloane Square into a Christmas market for luxury, nostalgia and giving back
Ralph Lauren has taken over Chelsea’s Sloane Square with a six week “Holiday Experience” that feels less like a shop and more like a Christmas market curated by the brand. Between wreath workshops, Ralph’s Coffee, a Father Christmas barn and a Giving Tree that raises money for cancer care, this pop up is a live masterclass in how to turn brand heritage into something you can walk through, taste and remember.
Nov 225 min read
Nike opens a recovery soup pop-up in China to help runners refuel post-run
On a small island in Guangzhou, Nike is helping runners recover with steaming bowls of Cantonese herbal soup instead of the usual sneaker drop. It is part cultural tribute, part performance recovery and a quiet masterclass in how to localise a global sports brand.
Nov 224 min read
Decoding Digital Marketing Campaign Analysis
When I first dipped my toes into the vast ocean of digital marketing, I quickly realised that launching a campaign is just the beginning. The real magic happens when you start decoding the results . How do you know if your efforts are paying off? What numbers should you focus on? And how can you turn raw data into actionable insights? That’s where digital marketing campaign analysis comes in. Today, I’m going to walk you through the essentials of understanding your campaign’s
Nov 224 min read
Meta’s antitrust win: what the FTC loss really means for social media and marketers
After five years of legal back and forth, a US federal judge has ruled that Meta is not an illegal monopolist and will not be forced to spin off Instagram or WhatsApp. The court decided that regulators failed to prove Meta still dominates social networking in a world where TikTok, YouTube and other apps compete for the same attention.
Nov 206 min read
Burger King’s Whopper Rings ad: when silence does the selling
Burger King France is promoting a limited edition Whopper Rings burger with a quiet, two-minute film that lets the sound of eating do almost all the work. Instead of the usual fast cuts and loud tracks, the spot sits on a single, steady shot of a diner slowly unwrapping and eating his Whopper. There is no voiceover. No jingle. No punchline copy screaming at the end. Just ambient noise, chewing, a little breathing, and then a late reveal of the new build. For a brand that rec
Nov 204 min read
